Blog: Advertising, Marketing, Creative & Media

Viewing entries tagged with 'ernest corder'

Effective Calls to Action: Online and Offline

Effective Calls to Action: Online and Offline

Posted by Ernest Corder on August 9th, 2011

BusinessDirectory.com defines a “Call to Action” as “words that urge the reader, listener or viewer of a sales promotion message to take an immediate action.” We are all trying to sell something, right? Don’t be afraid to ask for it. The number one reason why sales are not made in the first place is that sal... Read the full post
Determining Your Unique Selling Propositions (USP’s)

Determining Your Unique Selling Propositions (USP’s)

Posted by Ernest Corder on July 4th, 2011

  What is a Unique Selling Proposition (known as a USP). Your unique selling proposition is a defining trait of what you sell or offer that sets you apart from your competition. It is what makes a consumer choose your business over another. Your USP’s (you can have more than one) are also the defining messages in y... Read the full post
Web Proliferation Using URL's

Web Proliferation Using URL's - And More Fun with URL's

Posted by Ernest Corder on May 30th, 2011

URL's can be fun! Really! Read the full post
Everyone is a Salesperson - It's all Marketing

Everyone is a Salesperson - It's all Marketing

Posted by Ernest Corder on April 24th, 2011

Marketing is a big word. Advertising is just one part of your marketing program that includes your brand, look and feel, company culture, how you take your product to market, your location, employee uniforms - all the way to what you say when answering the phone. What is Marketing? Marketing is everything it takes to ... Read the full post
Search Engine Optimization – What is real SEO?

Search Engine Optimization – What is real SEO?

Posted by Ernest Corder on April 16th, 2011

Clients ask for Search Engine Optimization (SEO). But do they really know what they are asking for? Everyone wants to rank on the first page of Google on a variety of topics and keywords. But most are missing the concept. Optimization is not just making your web site show up on your favorite terms – that is not real... Read the full post