Blog: Advertising, Marketing, Creative & Media

Viewing entries tagged with 'marketing'

Responsive Sites Killed the Web Design Star

Responsive Sites Killed the Web Design Star

Posted on May 29th, 2015

Ok – Maybe not with quite the destructive power MTV had with the introduction of music via video, but we are speeding in the fast lane of content and functionality over design with our current mobile-first responsive web sites. Is this a good thing? Maybe. But just open your phone browser, start visiting sites and y... Read the full post
Latest Newsletter - Case Study on Web Proliferation

Latest Newsletter - Case Study on Web Proliferation

web prolif case study

Posted by Ernest Corder on August 23rd, 2011

Be sure to read our latest newsletter, a case study on web proliferation strategies. Here's an excerpt: Web Proliferation is making sure internet searchers find you on the web, wherever it might be that they find you: on your web site, micro-sites, news articles, blog posts, paid and unpaid directories, social media... Read the full post
Effective Calls to Action: Online and Offline

Effective Calls to Action: Online and Offline

Posted by Ernest Corder on August 9th, 2011

BusinessDirectory.com defines a “Call to Action” as “words that urge the reader, listener or viewer of a sales promotion message to take an immediate action.” We are all trying to sell something, right? Don’t be afraid to ask for it. The number one reason why sales are not made in the first place is that sal... Read the full post
Determining Your Unique Selling Propositions (USP’s)

Determining Your Unique Selling Propositions (USP’s)

Posted by Ernest Corder on July 4th, 2011

  What is a Unique Selling Proposition (known as a USP). Your unique selling proposition is a defining trait of what you sell or offer that sets you apart from your competition. It is what makes a consumer choose your business over another. Your USP’s (you can have more than one) are also the defining messages in y... Read the full post
Web Proliferation Using URL's

Web Proliferation Using URL's - And More Fun with URL's

Posted by Ernest Corder on May 30th, 2011

URL's can be fun! Really! Read the full post
Digital Optimization - Much More Than SEO

Digital Optimization - Much More Than Search Engine Optimization

Posted by Ernest Corder on April 27th, 2011

Everyone talks about SEO - Search Engine Optimization. But in today's digital world, looking at SEO alone provides only a small perspective on how to digitally optimize your business. Yes, your web site is still your main hub online and it is important to optimize your site for search. However, optimizing your main si... Read the full post
Everyone is a Salesperson - It's all Marketing

Everyone is a Salesperson - It's all Marketing

Posted by Ernest Corder on April 24th, 2011

Marketing is a big word. Advertising is just one part of your marketing program that includes your brand, look and feel, company culture, how you take your product to market, your location, employee uniforms - all the way to what you say when answering the phone. What is Marketing? Marketing is everything it takes to ... Read the full post
Search Engine Optimization – What is real SEO?

Search Engine Optimization – What is real SEO?

Posted by Ernest Corder on April 16th, 2011

Clients ask for Search Engine Optimization (SEO). But do they really know what they are asking for? Everyone wants to rank on the first page of Google on a variety of topics and keywords. But most are missing the concept. Optimization is not just making your web site show up on your favorite terms – that is not real... Read the full post