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Case Study for Web Proliferation | August 2011
Web Proliferation is making sure internet searchers find you on the web, wherever it might be that they find you: on your web site, micro-sites, news articles, blog posts, paid and unpaid directories, social media outlets, or through pay-per-click ads. The important point is that people actually find you, right? Search engine optimization is a broad term, kind of like the word “marketing.” Web proliferation is a ... Read more
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The Anatomy of an Offer
March 2011 | comments (73)
What makes a great advertising offer? Why do some offers work while others do not? Why is the blame for unsuccessful advertisements often placed upon the media or creative even when an offer is n... Read more
