Brand Development Program

The first step in working with a new business or repositioning an old one is our Brand Development Program. This branding program will produce the following:


  • Definition of your Unique Selling Propositions (USP’s).
  • Written list of “Who you are, What you do and How you Do It.”
  • Written list of your Company Goals.
  • Company Mission Statement – This is a statement of your company Purpose for internal and/or external use. It is a statement of why you do what you do.
  • Philosophy – This is a bit more of a selling message, stating not why you do business or your purpose, but how you do business. It incorporates your USP’s.
  • A new business name if needed.
  • Slogan – A tag line for internal and external use.
  • Talking Points – Verbiage to use for marketing language.
  • Creation of Initial Graphics – Logo design, paper system, signage.
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