Redroc’s Digital Optimization Program

Digital Optimization is more than just Search Engine Optimization (SEO). Our Digital Optimization Program at Redroc is a systematic program for optimizing the entire digital world for your business, helping potential customers to find you on your web site, at alternate url’s, through directories, reviews, social media, mobile, or digital advertising.

We look at the digital world as a wheel, with your main web site as the hub of that wheel. We then systematically look at what other digital methods should be utilized or managed to optimize your digital world. These other digital methods are “spokes” of the wheel and may include:

  • Organic Search Engine Optimization
  • Web Proliferation strategies
  • Content creation for your web site
  • Content editing for your web site
  • Creation and editing of blogs and newsletters
  • Optimization for the mobile web and creation of mobile web sites
  • Online directory creation, management and optimization
  • Search Engine Marketing (SEM), including pay-per-click advertising
  • Various forms of digital/web advertising
  • Social Media creation and management
  • Online reputation and review management
  • E-mail marketing
  • Management of Google Places and other key online resources

At Redroc, we feel that managing your online presence as a program with a real, defined strategy is the best form of optimization. Not search engine optimization, but complete Digital Optimization.


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