Just For Fun Long-Term Success

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Ad piece for Just for Fun.

Waverunners, party barges, ski boats and more.

The first radio ad that Ernest Corder, founder of Redroc, ever sold in Austin was to Pete Clark, owner of Just for Fun Watercraft Rental. That was 19 years ago. The first group of clients to sign on with the agency included Just for Fun – 14 years ago. Long-term success is what it's really all about.

The Client

Just for Fun Watercraft Rental rents ski boats, pontoon boats, waverunners and party boats with several locations on Lake Travis in Austin, in Dallas and the Houston area.

Challenge

Our challenge from the beginning was to create a local market for boat rentals instead of just a tourist market. We had to produce creative that would stand out and promotions that would make Just for Fun top-of-mind when considering boating, lake activities or a location to host parties.

Goals

Our goal has been to teach consumers the value of renting boats rather than buying them. It has also been to create a market for party boat rentals.

Real Ideas

Over 14 years of advertising and marketing in three markets, we’ve tried it all…various lengths and styles of TV advertising, print ads, direct mail, coupons, web banners, web sponsorships, search marketing, radio advertising, outdoor and so much more. The added value we have garnered for Just for Fun has been incredible. Radio station parties have become a tradition in all our markets featuring live music performances on party barges, karaoke cruises and more. We have also created a collaborative advertising campaign titled “Lake Travis Play Day” that splits our budgets between the popular lake-side restaurant Carlos’N Charlie’s and Just for Fun and gives additional exposure and promotional weight to our campaigns.

Real Results

When we started with Just for Fun, they had one location on Lake Travis with a modest number of boats. They have grown to the largest boat rental company in Texas (possibly the country) with locations on Lake Travis, Lake Grapevine, Lake Lewisville and Lake Conroe. The owner has also opened several popular restaurants that are also handled by the agency. The Real Result with Just for Fun is long-term success. Just for Fun has become an iconic business, changing the way the boat rental business is run and promoted in Texas.

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