In the debut episode of Pixels and Points, Matt and Susie discuss new OTT advertising options on LinkedIn and the impact of women’s basketball on sports advertising.

Transcript

Matt Nelsen: Hello and welcome to Pixels and Points, a Red Rock review. I’m Matt Nelsen, the Media Director here at Red Rock Austin. Joining me today, as always, is Susie Brown.

Susie Brown: Hi, I’m Susie Brown, a Media Planner and Buyer also here at Red Rock Austin. This is our first episode of what will be a bimonthly program where we discuss new stories related to digital or traditional media from the last week.

Matt Nelsen: Today, we’re diving into some exciting news from LinkedIn about their advertising options, specifically their new inclusion of Connected TV (CTV) in the platforms available for ad placements.

Susie Brown: Yes, they’ve incorporated CTV categories, which means we can now run video campaigns on people’s televisions through LinkedIn. This is particularly exciting for us because it means we can target LinkedIn’s audience directly on their TVs at home.

Matt Nelsen: Absolutely, and it’s a significant move for targeting business-to-business (B2B) customers. Especially for our clients looking to book parties or events, as we can target decision-makers directly in a more relaxed environment at home.

Susie Brown: Exactly, and using LinkedIn, we can actually target specific professions. So, for a medical campaign, for instance, we could target healthcare professionals directly to encourage them to participate in our studies or promotions, which is incredibly useful.

Matt Nelsen: And considering the broader advertising strategies, this integration of CTV could help us connect with a wider audience, even across platforms like Roku, Samsung, and NBC Universal. It’s curious though how LinkedIn plans to extend these capabilities to other major platforms like Hulu or Disney+.

Susie Brown: That’s an interesting point. LinkedIn seems to be carving out a niche in how they can offer targeted advertising beyond the typical network limits. It’s about finding ways to maximize reach while maintaining precise targeting capabilities.

Matt Nelsen: Right, and with sports marketing, such as our efforts with Austin FC and hosting watch parties at local restaurants, we’re really tapping into that community engagement, which is crucial.

Susie Brown: Definitely. Leveraging local events and sports helps to strengthen our advertising impact. Also, considering how we align with Austin FC and local podcasts, it’s clear we’re on the right track with our local marketing strategies.

Matt Nelsen: Absolutely, it’s all about making the most of what’s available and adapting our strategies to meet the evolving media landscape.