Pok-e-Jo’s is a Texas original, but owning a barbecue restaurant in Austin is a competitive endeavor. Redroc knew it was paramount to highlight the authentic slow-smoked barbecue, but just as important was showing off the friendly, unpretentious experience. Through the use of social media, email marketing, and traditional media, a barbecue-hungry market discovered where to go for “come-as-you-are” barbecue in Austin.